Good architecture has value. Rural areas demonstrate that despite sometimes limited exposure to architecturally designed buildings, the communities are architecturally literate, they decipher and understand architectural cues. Much like urban areas, rural communities also appreciate the benefits and values that architecturally designed buildings can provide. A sense of rural architecture, one of quality built design solutions, has the potential to help strengthen the overall quality of rural life. 

In rural areas people are connected with their built environment because it is generally of a scale that is relatable. There are far fewer instances of skyscrapers that one can’t see the top of, or warehouse shopping centers so big that they vanish in the distance. In rural areas people are more apt to feel a connection to the buildings in their community as they are more readily able to inhabit them. 

Perhaps architecture is more important in rural areas because of the tangible disadvantage they face with almost all services and infrastructure. The “make do” attitude that many rural communities possess is a product of lack of access, be it to health services, communication, or well designed facilities. In this situation architecture that delivers well considered solutions tailored specifically to the communities needs, in turn leads to a more significant improvement in the situation than the same facility provided in the city. Architecture in rural communities is important because it can have more impact on their lives.

A third aspect to why architecture matters in rural communities is one based in pride. In a rural area the community is far more likely to be invested in and take ownership of a project than in the city. Good architecture is something that rural communities take pride in.